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21st Century Lawyer: Embracing Digital Marketing

21st Century Lawyer: Embracing Digital Marketing

Digital marketing is one of the business development tools that law firms should use to grow their practice and secure more clients. Digital marketing is the marketing of products and services using digital technologies such as the internet. Besides generating new clients, it can also be used to demonstrate lawyer’s proficiency in their areas of practice.

In this era of the internet, access to information and communication has been made much easier and almost everything can be found online. The internet serves many purposes for example entertainment, commerce, and research.  Lawyers therefore need to make themselves visible online such that prospective clients can easily engage them.

There are various digital marketing tools that lawyers can make use of to grow their practice. This article will highlight some of the tools.

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